With 86% of consumers saying authenticity matters when choosing which brands to support, and Gen Z specifically preferring real people over polished perfection - we focus on capturing genuine university moments that actually matter to prospective students.
The Challenge
Show practical outcomes that actually matter
Create authentic student profile videos for course pages and social channels. Skip the corporate speak, capture lived experience, and show practical outcomes that actually matter to future students.
The Magic
We've been NTU's go-to video partner for years now. Multiple recruitment cycles, countless student stories, and one simple truth: authentic beats polished every time.
How we make it work seamlessly
One point of contact, zero headaches
We work alongside both central and school based marketing departments - we know the culture and appreciate the common frustrations that are faced by employees in the education sector.
Templates that actually work
Working alongside the central marketing team, we have developed a consistent style - which makes post production seamless, whilst keeping NTU's brand identity at the core.
Small crews, budget conscious
We work around real timetables so teaching carries on as normal. Depending on the production, we can capture these case studies with as little as one crew - meaning we can work within tight budgets, whilst keeping production values high.
Ready-to-publish magic
The final films land exactly how you need them - full-length videos, social cuts, whatever works for your campaign.
01 Character-first storytelling
Real students in real sessions, saying things that sound like them, not a marketing brief. When someone's genuinely excited about their course, it shows.
02 Light-touch production
Minimal crew, maximum authenticity. We preserve the natural rhythm of student life because that's where the real stories live. Typically, we only need one efficient shoot day per profile - respectful, light-touch filming that captures genuine moments.
03 Platform-aware from day one
Pace and structure shaped for how people actually watch -whether that's embedded on a course page or scrolling through Instagram.
Quote to be added
Ronnie McDonald, Rich Media Manager, NTU
The Impact
Student profile videos that feel like conversations, not adverts. Content that helps prospective students picture themselves not just at NTU, but actually succeeding there.
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