We've been creating campaign films for NTU across multiple departments and recruitment cycles. From NTU Sport to International, Law to Business - high-impact content that builds pride, belonging and drives real recruitment results.
The Challenge
Captivate NTU's main audeince
Develop bold, brand-aligned campaign films that actively engage with NTU's main target audiences. Each department has distinct recruitment needs, but everything must feel cohesively NTU while cutting through in an increasingly competitive higher education landscape.
The Magic
Campaign magic that fits budgets
As NTU's established video partner, we understand how universities actually work. We collaborate seamlessly with central Marketing teams and school-based departments to deliver campaign films that hit recruitment targets without breaking budgets.
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Partnership that pays off
Years of working together means we know NTU's brand inside out, understand their recruitment cycles, and can move quickly when opportunities arise.
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What makes it work
Strategic concept development
After discovery meetings, we dig deep into what each department is really trying to achieve, then pitch concepts that solve real recruitment challenges.
Budget-smart production
Appropriately-sized crews, efficient scheduling, and strategic planning that maximises impact while respecting education sector budgets.
Content that works harder
Every shoot is planned to deliver multiple assets - hero films, social cuts, clearing campaign edits, whatever your recruitment calendar demands.
01 Concept-driven storytelling
Strategic creative concepts
We develop strategic creative concepts that speak directly to each audience - whether that's prospective international students or future sports scholars.
02 Distinct voices, unified brand
Maintain core idetnity
Each department gets content that feels authentically theirs while maintaining NTU's visual DNA across everything
03 Production efficiency
Efficient processes
Streamlined processes from concept to delivery, with single approval paths and web-ready masters that land exactly how you need them
04 Strategic repurposing
Cost and time effectiveness
We plan shoots with your entire campaign calendar in mind, ensuring maximum value from every production day.
The Impact
Campaign films that solve real recruitment challenges. Content created with a deep understanding of how universities actually market and recruit.
Growmotion showed why they are simply the best in the industry. Our team is super-satisfied with their work ethic.
Clare Creagh, International Marketing Officer, NTU