Strategy Before Scripts: NTU Campaign Films
Nottingham Trent University
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We've been creating campaign films for NTU across multiple departments and recruitment cycles. From NTU Sport to International, Law to Business - high-impact content that builds pride, belonging and drives real recruitment results.

The Challenge

Captivate NTU's main audeince

Develop bold, brand-aligned campaign films that actively engage with NTU's main target audiences. Each department has distinct recruitment needs, but everything must feel cohesively NTU while cutting through in an increasingly competitive higher education landscape.

The Magic

Campaign magic that fits budgets

As NTU's established video partner, we understand how universities actually work. We collaborate seamlessly with central Marketing teams and school-based departments to deliver campaign films that hit recruitment targets without breaking budgets.

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Partnership that pays off

Years of working together means we know NTU's brand inside out, understand their recruitment cycles, and can move quickly when opportunities arise.

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What makes it work

Strategic concept development

After discovery meetings, we dig deep into what each department is really trying to achieve, then pitch concepts that solve real recruitment challenges.

Budget-smart production

Appropriately-sized crews, efficient scheduling, and strategic planning that maximises impact while respecting education sector budgets.

Content that works harder

Every shoot is planned to deliver multiple assets - hero films, social cuts, clearing campaign edits, whatever your recruitment calendar demands.

Campaign film for NTU Sport
Our Creative Process

01 Concept-driven storytelling

Strategic creative concepts

We develop strategic creative concepts that speak directly to each audience - whether that's prospective international students or future sports scholars.

02 Distinct voices, unified brand

Maintain core idetnity

Each department gets content that feels authentically theirs while maintaining NTU's visual DNA across everything

03 Production efficiency

Efficient processes

Streamlined processes from concept to delivery, with single approval paths and web-ready masters that land exactly how you need them

04 Strategic repurposing

Cost and time effectiveness

We plan shoots with your entire campaign calendar in mind, ensuring maximum value from every production day.

The Impact

Campaign films that solve real recruitment challenges. Content created with a deep understanding of how universities actually market and recruit.

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What they say

Growmotion showed why they are simply the best in the industry. Our team is super-satisfied with their work ethic.

Clare Creagh, International Marketing Officer, NTU

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