Most B2B strategy videos follow the same tired playbook - talking heads, stock footage, corporate jargon. But when Carterwood wanted to bring their ambitious 3-year plan to life, they knew generic wouldn't cut it. They needed something that would actually get clients, partners, and potential recruits excited about their future in social care consultancy.
The Challenge
Create a non-corporate video for Carterwood
Create a short strategic film that communicates Carterwood's vision without falling into the corporate video trap. They had the substance - a solid 3-year plan worth getting excited about - but needed creative execution that would stand out in a sector full of bland business content.
The Magic
Carterwood came with clear strategic goals but needed creative firepower to bring them to life. We worked collaboratively to find the sweet spot between business substance and engaging storytelling.
Our Creative Solution
Strategic concept development
Multiple creative approaches explored - from traditional voiceover to fully visual storytelling - before landing on the right solution.
Collaborative refinement.
Mood boards, location scouting, and creative discussions shaped an approach that felt authentically Carterwood.
Smart format decisions.
Text graphics over voiceover. Staff and supporting visuals working together. Abstract editing that trusts audiences to connect the dots.
01
Concept before cameras
We didn't rush to production. Creative development ensured the final approach solved real business challenges.
02
Energy with purpose
High-impact moments balanced with thoughtful pacing. Each section anchored by hero shots that actually mean something.
03
B2B that doesn't bore
Business audiences are still humans - they respond to authentic, engaging content, not corporate wallpaper.
The Impact
A 30-second strategic film that brings Carterwood's vision to life without the usual corporate clichés. Content that works across stakeholder touch-points while genuinely representing where they're heading.
