For Belvoir Farm's social campaign, we focused on something genuinely meaningful - the quiet, authentic moments that actually matter. Family picnics, long overdue catch-ups with friends, moments of quiet with a good book. Real connections over manufactured content.
The Challenge
Staying true to Belvoir Farm's premium, natural positioning
Create a series of short social videos that would cut through crowded feeds while staying true to Belvoir Farm's premium, natural positioning. The brief: showcase the brand in genuine life moments without heavy-handed product placement or typical drinks advertising clichés.
The Magic
A series of 15-second films built around "The Moments That Matter" - intimate storytelling that connects Belvoir Farm to real life experiences.
Our Strategy
Emotive voiceover storytelling.
Intimate, personal narration that draws viewers into genuine moments.
Subtle product integration.
Belvoir Farm naturally woven into authentic scenarios rather than forced into frame. The product enhances the moment, doesn't dominate it.
Visual-led narrative.
Strong imagery that carries the emotional weight, with voiceover adding intimate detail and connection.
Premium positioning.
Content that reflects Belvoir Farm's "Crafted with nature" values through authentic, unhurried storytelling.
01
Authentic emotional hooks.
Opening with genuine moments that resonate - time with loved ones, quiet personal moments, shared experiences that viewers recognise from their own lives.
02
Restrained branding.
Letting the story breathe before introducing the brand, ensuring emotional connection comes first.
03
15-second storytelling.
Compact narrative structure that creates impact quickly while respecting social media attention spans.
04
Natural product placement.
Integration that feels organic to the moment rather than advertising-driven.
The Impact
Social content that stands out by slowing down. Instead of competing for attention through noise, these films create genuine connection through authentic storytelling that aligns with Belvoir Farm's premium, natural brand values.
